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July 31st, 2024

How TSP Built a Best-in-Class Commercial Team for a Specialty Dermatology Company’s First Product Launch 

The Background

After ten years of clinical development, our client was ready to launch their product – the first of its kind in the dermatology biopharmaceutical space. They needed to build a commercial team comprised of sales leadership and over 100 sales professionals to take their product to physicians and, eventually, the patients who need it.

The Partnership

They needed a partner to create and implement talent acquisition processes and systems to build the full commercial team quickly and seamlessly. An exceptional candidate experience was a must. And they needed to shift away from a decentralized hiring process, all while experiencing turnover at the executive level.

The Process

We got to know the client. What are their benchmarks? What about values and strategic goals? We took what we learned and designed a customized model.

To find the best talent, we provided full-cycle recruiting for all positions through a team of specialized pharmaceutical commercial recruiters, who paired directly with hiring managers.

To qualify the best talent, our in-house industrial/organizational psychologists built a tool to create interview guides unique to each candidate’s tendencies, offering a comprehensive understanding of top candidates. We developed and implemented interviewing training for the entire commercial leadership team and HR.

To provide a high-touch service, our Project Manager was in constant communication and collaboration with the client’s leadership team. We also provided full scheduling and coordination for phone interviews and hiring events for a seamless experience.

To provide a high-touch service, our Project Manager was in constant communication and collaboration with the client’s leadership team. We also provided full scheduling and coordination for phone interviews and hiring events for a seamless experience.

The Outcome

Our client launched their product successfully. They exceeded their goal of 50% coverage across the United States three months ahead of their deadline. We met every single hiring goal. Because of our constant communication with the client, we filled 100% of the positions within the client’s established 3-month timeline. Through our high-touch service, we provided an exceptional experience to all candidates and strengthened our client’s employmer brand.

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